Monday October 16th
| Time | Activity |
| 7:00pm-7:30pm | Attendees welcoming in the Vila Galé Ópera reception |
| 8:45pm-10:45pm | Welcome dinner sponsored by BH Fitness in 5 Ocean |
Tuesday October 17th
| Time | Activity |
| 9:00am-9:15am | Convention Registration (Hotel Vila Galé Ópera) |
| 9:15am-9:30am | Welcome from IHRSA/MAS |
| 9:30am-10:20am | Keynote speaker: Vaishali Patel / INSEAD Business School, a TEDx speaker and an author |
| 10:30am-11:00am | Coffee Break |
| 11:00am-11:45pm | “VAT, is it really a business changer for the fitness sector?” Ignacio Martínez / Partner, Deal Advisory, Corporate Finance KPMG Corporate Finance
First time to be presented |
| 11:45pm-12:45pm | Group discussion with attendees |
| 12:45pm-2:15pm | Lunch at Hotel Vila Galé Ópera sponsored by Aerobic & Fitness |
| 2:15pm-3:00pm | “Welcome to the Proto_era | A new era, a new citizen, a new consumer.” Marion Tamme / Directora International Research at Punto de Fuga, Spain) First time to be presented Sponsored by Xplor Gym |
| 3:00pm-3:30pm | Round table with actions and roadmap to work in the industry |
| 3:30pm-3:55pm | Coffee Break sponsored |
| 3:55pm-4:35pm | Keynote speaker: “Delighting customers: The art of Crafting unforgettable experiences” Elga Castro / BU Sr Director of Revenue Management. Southern Europe & US at NH Hotel Group)
Sponsored by MAS |
| 4:35pm-4:50pm | Farewell and closing of the event |
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